Trans-Canada Fryway

Trans-Canada Fryway

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Trans-Canada Fryway

Four friends travel across the country to document and rate every chip stand along the Trans-Canada Highway.

Roles: Co-producing + Cinematography + Video editing
Content: Documentary web-series
 

 

The Plan

My friends Chris, Paul, Zac, and I would travel across the Trans-Canada Highway and document/rate every chip stand along the way (and of course, order an abundance of fries). Our journey would be captured and turned into a six-episode documentary web-series.
Our rating system
Our rating system

 

Our Adventure

For weeks, we ate nothing but potato fries and gravy... and survived to tell you about it. We also met many chip stand owners who were happy to be a part of our crazy adventure.
Chip stand vendors were encouraged to sign our vintage ‘74 Airstream
Chip stand vendors were encouraged to sign our vintage ‘74 Airstream
With hours of footage, we narrowed down our fry-eating tour into consumable episodes.
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The Result

 
The fry friends on CTV’s Your Morning
The fry friends on CTV’s Your Morning
 
… and national news on Global News
… and national news on Global News
 
The series went from being featured on newspapers, radio shows, and live television… to sending us to Ottawa, where we enjoyed a poutine picnic with the (at the time) Canadian Prime Minister Justin Trudeau.
The fry friends and Justin Trudeau pose for photographer Matt Barnes
The fry friends and Justin Trudeau pose for photographer Matt Barnes

 

The Aftermath

To celebrate our five-year anniversary, we teamed up with Toronto breweries and hosted pop-up events under our Trans-Canada Fryway banner, sharing our knowledge by making our own fries with homemade gravy and fresh cheese curds. Deliciousness for all!
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Official trailer
 
 
 

Patrick Lo
Maker of Ideas + Design

 
🇨🇦  Based in Montreal
💬  
plo@pleaseleaveon.com
👋  
Let’s Meet!