Maker of Ideas + Design

Or P.Lo, for short. I bring big concepts to life through bespoke graphical storytelling and audiovisual surprises. My eclectic creative career ranges from designing a retro-gaming experience for Kia’s “world’s largest arcade machine” to directing a docu-series about Canadian chip stands, which featured an appearance by former PM Justin Trudeau.

Outside of my client work, my personal creative projects have collectively gathered more than 50 million unique views. Some of my unconventional viral campaigns appeared on media outlets such as CBC, Wired, Canal+, Channel 4, and Food Network.

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