Procter & Gamble

Procter & Gamble

Pantene

Discover silk from a bottle with a web commercial.

Roles: Concept/writing + Directing + Cinematography + Post-production
Content: Web commercial
 
 

The Mission

To produce a web commercial that celebrates natural beauty for Pantene's "Liquid Silk" campaign.
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The Concept

To convey the message "discover silk from a bottle" in 30 seconds.
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The floating silk and hair effect was done with 8 fans pointing towards the centre, forming a circle…
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… to create a wind tunnel with a limited budget.
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Watch the Pantene web commercial on Vimeo
 
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Patrick Lo
Person of Concept + Design

plo@pleaseleaveon.com
1 647 990 1364