Kia

Design and develop a classic 8-bit racing game commissioned by Innocean, which would become playable on a giant arcade installation at the Luminato Festival.

Every detail was storyboarded at the conceptual stage, ensuring the game would be cohesive from top to bottom.

Game graphics were drawn pixel-by-pixel, compiled into a sprite sheet, and animated with code in collaboration with developer Drew Eastmond.

The game’s graphics borrowed elements from Kia’s TV-spot campaign for the year’s edition of the Kia Forte.

The process between concept and testing took about a month, just in time for the week-long in-person event.

The project was showcased at Toronto's annual event Luminato and was playable on a gigantic arcade machine.

Regular-sized arcade machines were also playable, all connected via wifi to compete for the high score.

More than 6,000 games were played over the duration of six days at the Luminato Festival.