Kia

I was commissioned to design a classic 8-bit racing game, which would become playable on a giant arcade installation.

Every detail was storyboarded at the conceptual stage, ensuring the game will be cohesive from top to bottom.

Game graphics were drawn pixel-by-pixel, compiled onto a sprite sheet, and animated with codes by a developer.

The game’s graphics borrowed elements from Kia’s TV-spot campaign and featured the latest edition of the Kia Forte.

The creation of the game took about a month before it needed to be glitch-free for the in-person gamers.

The project was showcased at Toronto's annual event LuminaTO and was playable on a gigantic arcade machine…

... as well as regular-sized arcade machines, all connected via wifi to compete for the hi-score.

More than 6000 games were played over the duration of 6 days at the Luminato Festival.