Bakbone

A series of quirky "stress tests" to show off the product's magnetic strength.

The vignettes were to be lighthearted and short, with pops of colours.

The single-day shoot happened at a studio with bold B&W checkered floors.

Fun props and scenarios made the campaign stand out.

These spots were designed to convince the viewers that Bakbone simply works.

And is meant to be used by small humans too.

The video series proves that Bakbone does indeed "stay in your hand".